on december 6, "2018 china textile and clothing brand conference" was held in dalang fashion town, sponsored by china textile industry federation and longhua district people's government of shenzhen city, and undertaken by brand office of china textile industry federation and leading group office of dalang fashion town construction. the theme of this conference is "brand action in the new era". it reviewed and sorted out the industry brand building work in 2018, communicated the practice and experience of brand innovation, and looked forward to the future development of the brand.
attending the conference, leaders from the ministry of industry and information technology include cao xuejun, deputy director general of the department of consumer products industry of the ministry of industry and information technology, and huang xianchong, director of the quality department of the department of science and technology of the ministry of industry and information technology
from china textile industry association are: the leadership of the china textile industry association will changsunruizhe, vice president, zhongfang brand yang zhaohua, director of the office, zhongfang expert advisory committee lily, dean of sarft de-hu feng china textile construction, china textile information center director qiao yanjin, zhongfang working committee secretary general xingguanlei industrial clusters, zhongfang lian industrial economy research institute, the executive vice president of zhongfang brand huashan deputy director of the office, deputy director of the china textile information center dong kuiyong, etc.
the leaders from guangdong province and shenzhen industry association are: pu xiaoqiang, president of guangdong clothing industry association, shen yongfang, president of shenzhen clothing industry association.
leaders from shenzhen and longhua district include: yu xinguo, member of the standing committee of shenzhen municipal committee, secretary of longhua district committee, ren yanhui, member of the standing committee of longhua district committee, vice chairman of the cppcc committee of longhua district, and xian xinmin, executive deputy leader of the leading group of dalang fashion town construction.
qu fei, deputy director of brand office of china national textile federation, presided over the guest speech.
yu xinguo, member of the standing committee of shenzhen municipal committee and secretary of longhua district committee, said in his speech that over the years, shenzhen has attached great importance to brand building and implemented the shenzhen brand strategy deeply. longhua district has made great efforts to promote the construction of dalang fashion town, where a large number of well-known brands and designers have gathered and become one of the leading forces of industrial brands. this brand conference is held in dalang, which will strongly promote the brand construction of shenzhen.
cao xuejun, deputy director general of the department of consumer products and industry of the ministry of industry and information technology, delivered a speech, saying that at present, china's textile and clothing brand awareness has been deeply rooted in the hearts of the people, brand building has made great progress, brand enterprises' market influence has been increasing, but with the change of the consumer market, brand building is facing a new situation. cao xuejun put forward several suggestions on the development of textile and clothing brands. second, the development of responsibility, the brand should have the courage to take on; third, to build cultural confidence, brand to be more effective.
sun ruizhe, president of china textile industry federation, said that shenzhen is the leading place of china's reform and opening up and dalang is the gathering place of chinese fashion brands. over the years, we have witnessed the unremitting efforts of shenzhen, longhua and dalang governments at all levels.
"science and technology, fashion, green" is the new label of textile and garment industry, among which brand building has become an indispensable element for the high-quality development of the industry. centering on science and technology, the brand should make use of the new leverage of technology to create "science and technology" and new brand model, cultivate large-scale personalized customization, and create new terminals of scene, platform, sharing and entertainment. centering on fashion, we should explore new cultural connotation and create "fashion" and brand new culture. a brand new consumption era is emerging. the brand needs to rearrange the segmentation positioning, reshape the link between the brand and young consumers, and realize the seamless integration of traditional culture and contemporary fashion. focusing on green, we should implement new industrial responsibilities, create "green" and new brand orientation, realize the cycle of "resource-product-renewable resources", restructure the economic system, integrate the economic system into the natural circulation system, and strengthen the people-oriented responsibility, environmental responsibility and market responsibility. in the new era, the brand building of china's textile and garment industry needs to make new achievements
yang zhaohua, vice president of china textile industry federation and director of the brand office of china textile federation, issued the "2018 china textile and apparel brand development report". the development report summarizes and abstracts the new characteristics of the brand from three parts: processing and manufacturing brand, terminal consumption brand and regional brand. among them, processing and manufacturing brands are creating brand advantages with product innovation and intelligent production; terminal consumer brands are constantly innovating their operations based on new consumption. regional brands are creating the carrier and platform of mutual integration and mutual benefit between collective and individual.
at the meeting, yang zhaohua also combined with the case of competitive brands, in-depth analysis of the typical practice of brand building, providing valuable experience for the sitting guests.
hua shan, executive vice president of the industrial economic research institute of the china textile industry federation and deputy director of the brand office of the china textile federation, released the list of "2018 key tracking and cultivating textile and apparel brand enterprises". "decision on the release of 2018 china apparel and home textile regional brand pilot list" was also released.